Goal democratizes decoration

Goal democratizes decoration



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The French decoration and home furnishings brand has just celebrated its 40th anniversary! A birthday marked by change, which marks a new turning point for the company. Goal has indeed radically changed its positioning, leaving behind entry-level furniture in favor of a quality catalog, totally in tune with the times. The complementary universes of the brand - kitchen, household appliances, furniture, decoration and multimedia - give access to a "turnkey" offer to (re) arrange its interior from A to Z, all at very affordable prices. Back on half a century of decoration within everyone's reach!

An innovative approach

The story begins in 1970 in Le Havre. André Venturini, young entrepreneur, opens a furniture consignment store in the Normandy city. The rapid success began the birth of the brand But two years later, under the aegis of André and his son Michel. Their project? Facilitate access to furniture, which at the time represented a substantial budget for households, by offering medium-quality furniture with a simple design. The demand is there and store openings are increasing thanks to the franchise system: the brand had 140 points of sale in the early 80s! Meanwhile, household appliances are entering the Purpose universe in order to complete the store offer. In 1986, But created a small revolution by launching the Boom-Boom card. This credit card represents another step towards the ease of acquiring equipment for the home, and allows many families to completely rethink their interior. Always geared towards the general public, the brand is associated with the famous program "Le Juste prix" (which will become their slogan, moreover) by becoming their official partner. The 2000s will be those of the redesign of the identity of But, which will completely renew its collections using trend notebooks. IT is neglected in favor of decoration, and the brand gives pride of place to advanced household appliances.

A 100% trendy brand

To support its approach as an interior design consultant, But launched some time ago its decoration blog www.quartier-maison.fr, illustrated by the famous designer Margaux Motin. New trends are deciphered, several contests are offered each month and many products are tested by bloggers - with detailed reports and photos at the end! This meeting space between enthusiasts reflects the new spirit of the brand: current, practical and design. The second big novelty at But is on the kitchen side. In addition to a completely redesigned catalog, the hexagonal brand has imagined the cuisine of the future, the fruit of a work of reflection on the lifestyle and needs of today. Functional and practical, this new living space incorporates a digital screen, several sorting bins, a relaxation area and solid and intelligent storage. We bet you will fall for it?